Backich is responsible for bringing WLS’ labeling systems to pharmaceutical, nutraceutical, medical device, personal care, beverage and other manufacturers and contract packers throughout his region.
MOORESTOWN, NJ, April 20, 2023 – WLS, a ProMach product brand, announces the appointment of Randy Backich to the position of Regional Sales Manager for the Northeastern United States and Quebec, Canada. Backich is responsible for bringing WLS’ labeling systems to pharmaceutical, nutraceutical, medical device, personal care, beverage and other manufacturers and contract packers throughout his region.
“The biggest areas of concern for our customers right now across all industries are new regulations, from serialization mandates to changing FDA guidelines. We help address these challenges by providing pre-validated labeling systems that not only meet our customers’ current needs but can also grow with them as their requirements evolve,” said Peter Sarvey, Director of Sales at WLS. “Our sales team is focused on giving customers in our core industries a great experience, while simultaneously expanding into new markets like cosmetics, beer, wine and more. Randy is the perfect person to drive these initiatives in the Northeast.”
Backich brings over 20 years of experience in pharmaceutical packaging equipment sales. Most recently, he was Regional Sales Manager at NJM, another ProMach Pharma brand. Previously, he was Accounts Engineering and Sales at Universal Machine Company and, prior to that, Sales Representative for Pharmaworks, another ProMach Pharma brand. Backich holds a bachelor’s degree in mechanical engineering from West Virginia University and an MBA from Temple University.
“WLS brings thoughtful innovation and unparalleled reliability to every labeler they design and build. Many of their systems that were sold twenty years ago are still in operation today, even when running around the clock at high speeds. And virtually all WLS customers are repeat buyers – after seeing how well their first system performs, they want more,” said Backich. “When I tell customers WLS is the best, I know it’s the truth. No one else has labelers like ours.”
Backich’s territory includes Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island and Vermont, as well as Quebec.
Adam Rosenthal | Director of Marketing
ProMach Pharma Solutions